Articoli correlati a Innovation Management

Innovation Management - Brossura

Van Den Ende, Jan

 
9781352012422: Innovation Management

Sinossi

This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.

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Informazioni sull'autore

Jan van den Ende is Professor of Innovation Management at Rotterdam School of Management, Erasmus University. He was also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy. He has extensive industry experience, among other things as part of the Erasmus Center for Innovation.

Dalla quarta di copertina

Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.

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