Sinossi
A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.
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Informazioni sugli autori
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.
Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA
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Marketing Analytics
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Marketing Analytics: Based on First Principles
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Bloomsbury Academic, 2022
ISBN 10: 1352013215
ISBN 13: 9781352013214
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Marketing Analytics (Hardcover)
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ISBN 10: 1352013215
ISBN 13: 9781352013214
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Hardcover. Condizione: new. Hardcover. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781352013214
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Marketing Analytics (Hardcover)
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ISBN 10: 1352013215
ISBN 13: 9781352013214
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Hardcover. Condizione: new. Hardcover. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781352013214
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