Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius - Brossura

Worstell, Robert C.

Brossura

ISBN 10: 1387028081 ISBN 13: 9781387028085

Casa editrice: Lulu.com, 2017

Riassunto

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

Dettagli dell?edizione

• Editore: Lulu.com
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1387028081
• ISBN 13: 9781387028085
• Rilegatura: Copertina flessibile
• Numero di pagine: 110
• Contatto del produttore: non disponibile
• Persona responsabile: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; Francia