Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation - Rilegato

Citroen, Lida

Rilegato

ISBN 10: 1398600849 ISBN 13: 9781398600843

Casa editrice: Kogan Page Ltd, 2021

Riassunto

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career

Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.

Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.

To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.

Su questo libro

Informazioni sull'autore

Lida Citroën is an executive personal branding and reputation management specialist based in Englewood, Colorado. She is a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant to global business leaders, entrepreneurs and military veterans to enhance their position and reputation in complex strategic markets. She has been featured in several media outlets including The Guardian, Fortune, Huffington Post, Harvard Business Review and MSNBC. She is the author of Success After Service, also published by Kogan Page.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1398600849
• ISBN 13: 9781398600843
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 239
• Contatto del produttore: non disponibile
• Persona responsabile: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania