Sustainable Marketing: The Industry’s Role in a Sustainable Future - Brossura

Randle, Paul; Eyre, Alexis

Brossura

ISBN 10: 1398613134 ISBN 13: 9781398613133

Casa editrice: Kogan Page, 2023

Riassunto

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.

Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla.

Su questo libro

Informazioni sugli autori

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has 30+ years of global client and agency marketing experience. He sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked for brands including Natwest, Sunsail and EcoSki and has spoken at the Leaders Week Summit and Business Green NetZero Festival.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival.

Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1398613134
• ISBN 13: 9781398613133
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 328
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania