How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI - Brossura

Scheuing, Sachiko

 
9781398615151: How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI
Brossura
ISBN 10: 1398615153 ISBN 13: 9781398615151
Casa editrice: Kogan Page, 2024

Sinossi

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.

When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide.

Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Sachiko Scheuing is an award-winning privacy professional based in Frankfurt, Germany. She serves on the Europe Middle East and Africa senior leadership team of Acxiom, part of Interpublic Group (IPG), as European Privacy Officer. She also currently serves as the Co-Chairwoman of the Federation of European Data and Marketing (FEDMA). In 2020, she was awarded the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to the data protection and advertising industries. In 2024, she was named by Women in Data® as one of the 20 most influential women in data and tech.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
1398615153
ISBN 13 
9781398615151
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
296
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9781398615175: How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI

Edizione in evidenza

ISBN 10:  139861517X ISBN 13:  9781398615175
Casa editrice: Kogan Page, 2024
Rilegato