Business Analytics With Python: Essential Skills for Business Students - Rilegato

Chen, Bowei; Kling, Gerhard

 
9781398617285: Business Analytics With Python: Essential Skills for Business Students
Rilegato
ISBN 10: 1398617288 ISBN 13: 9781398617285
Casa editrice: Kogan Page Ltd, 2025

Sinossi

Data-driven decision-making is a fundamental component of business success. Use this textbook to help you learn and understand the core knowledge and techniques needed for analysing business data with Python programming.

Business Analytics with Python is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees. It assumes no prior knowledge or experience in computer science, instead presenting the technical aspects of the subject in an accessible, introductory way for students. This book takes a holistic approach to business analytics, covering not only Python as well as mathematical and statistical concepts, essential machine learning methods and their applications.

Features include:
- Chapters covering preliminaries, as well as supervised and unsupervised machine learning techniques
- A running case study to help students apply their knowledge in practice.
- Real-life examples demonstrating the use of business analytics for tasks such as customer churn prediction, credit card fraud detection, and sales forecasting.
- Practical exercises and activities, learning objectives, and chapter summaries to support learning.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Bowei Chen is an Associate Professor in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is the Programme Director of the MSc in Business Analytics.

Gerhard Kling is Professor in Finance at the University of Aberdeen, UK. He has worked in higher education (SOAS, University of Southampton, UWE, Utrecht University) and consulting (McKinsey).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page Ltd
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
1398617288
ISBN 13 
9781398617285
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
440
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9781398617179: Business Analytics with Python: Essential Skills for Business Students

Edizione in evidenza

ISBN 10:  1398617172 ISBN 13:  9781398617179
Casa editrice: Kogan Page, 2025
Brossura