Sinossi
This textbook provides step-by-step guidance for planning, designing and delivering successful events.
An indispensable resource for students studying events management, as well as early-stage practitioners and aspiring events managers, Event Planning and Management looks at how to:
- Research, develop and plan an event, including selecting a venue
- Market and promote for the target audience
- Manage on-site on the day
- Measure the success of an event and plan for the future
This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes and sustainability. With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Ruth Dowson was Senior Lecturer in Events Management at Leeds Beckett University, UK. She has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors.
Bernadette Albert was Senior Lecturer in Events Management at Leeds Beckett University, UK. She draws on extensive experience in managing and advising on international, state, civic and private events.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
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Event Planning and Management : Principles, Planning and Practice
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Paperback. Condizione: new. Paperback. This textbook provides step-by-step guidance for planning, designing and delivering successful events. Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management provides a model for a clear and comprehensive model for event planning. This textbook looks at how to: - Research, develop and plan, including selecting a venue - Market and promote for the target audience - Manage on-site on the day - Measure the success of an event and plan for the future This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes, sustainability and equity, diversity and inclusion (EDI). With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events. Real-world examples and practitioner interviews are included from a variety of global events, such as Bradford UK City of Culture, Notting Hill Carnival and the US events tech company Mixhalo. Event Planning and Management is an indispensable resource for students studying Events Management, as well as early-stage practitioners and aspiring events managers. Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781398623811
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Event Planning and Management : Principles, Planning and Practice
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Event Planning and Management
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Paperback. Condizione: New. The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules.Through a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation. The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities.Learning is supported throughout by:-'Event hacks' offering expert insights from experienced event managers-Practical checklists for planning, managing and evaluating events-Adaptable templates drawn from real-world professional practice-Critical reflection questions to reinforce analytical and strategic thinkingWhether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion. Codice articolo LU-9781398623811
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Event Planning and Management: Principles, Planning and Practice (eng)
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