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It's Not the Size of the Data -- It's How You Use It: Smarter Marketing With Analytics and Dashboards - Brossura

Pauwels, Koen

 
9781400231096: It's Not the Size of the Data -- It's How You Use It: Smarter Marketing With Analytics and Dashboards
Brossura
ISBN 10: 1400231094 ISBN 13: 9781400231096
Casa editrice: HarperChristian Resources, 2023

Sinossi

In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.

Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels.

Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.

He then supplies a simple yet rigorous methodology that explains step by step how to:

  • Gain crucial IT support
  • Build a rock-solid database
  • Select key leading performance indicators
  • Design the optimal dashboard layout
  • Use marketing analytics to improve decisions and reap rewards

There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.

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Informazioni sull'autore

KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.

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Editore
HarperChristian Resources
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1400231094
ISBN 13 
9781400231096
Rilegatura
Copertina flessibile
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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