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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position - Brossura
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Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.
A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.
With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including:
- The 6 most powerful sources of brand differentiation
- 5 elements that trigger brand insistence
- Turning brand strategy into advertising
- Online branding
- Social responsibility, sustainability, and storytelling
- 60 nontraditional marketing techniques
An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Brad VanAuken is the president and founder of BrandForward, Inc., and former director of brand management and marketing for Hallmark Cards.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
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Paperback. Condizione: New. Second Edition. Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including:The 6 most powerful sources of brand differentiation5 elements that trigger brand insistenceTurning brand strategy into advertisingOnline brandingSocial responsibility, sustainability, and storytelling60 nontraditional marketing techniquesAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won't! Codice articolo LU-9781400235506
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