Objects Of Desire: Consumer Behaviour In Shopping Centre Choices - Rilegato

Dennis, Charles; Newman, Andrew J.; Marsland, David

 
9781403901705: Objects Of Desire: Consumer Behaviour In Shopping Centre Choices
Rilegato
ISBN 10: 1403901708 ISBN 13: 9781403901705
Casa editrice: Palgrave Macmillan, 2004

Sinossi

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Palgrave Macmillan
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
1403901708
ISBN 13 
9781403901705
Rilegatura
Copertina rigida
Numero di pagine
271
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9781349507849: Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Edizione in evidenza

ISBN 10:  1349507849 ISBN 13:  9781349507849
Casa editrice: Palgrave Macmillan, 2004
Brossura