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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
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Informazioni sugli autori
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
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Objects of Desire : Consumer Behaviour in Shopping Centre Choices
Editore:
Palgrave Macmillan Limited, 2004
ISBN 10: 1403901708
ISBN 13: 9781403901705
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP82633487
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Editore:
Palgrave Macmillan, 2005
ISBN 10: 1403901708
ISBN 13: 9781403901705
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781403901705. Codice articolo 8657908
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Objects of Desire : Consumer Behaviour in Shopping Centre Choices
Editore:
Palgrave Macmillan Limited, 2004
ISBN 10: 1403901708
ISBN 13: 9781403901705
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 10338161-6
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OBJECTS OF DESIRE: CONSUMER BEHAVIOUR IN SHOPPING CENTRE CHOICES.
Editore:
Palgrave Macmillan,, London,, 2005
ISBN 10: 1403901708
ISBN 13: 9781403901705
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Da: Burwood Books, Wickham Market, Regno Unito
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Hardcover. Condizione: Fine. First Edition. Hardback. Dust Jacket. 8vo. Original publisher's black cloth, lettered silver at the spine. ISBN: 1403901708 Pages: 288 Fine in fine dust jacket. Codice articolo C87686
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Objects of Desire
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What determines where people shop Why would shoppers visit one shopping centre rather than another Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support. 271 pp. Englisch. Codice articolo 9781403901705
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices (Hardback or Cased Book)
Editore:
Palgrave MacMillan 11/23/2004, 2004
ISBN 10: 1403901708
ISBN 13: 9781403901705
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
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Hardback or Cased Book. Condizione: New. Objects of Desire: Consumer Behaviour in Shopping Centre Choices 1.05. Book. Codice articolo BBS-9781403901705
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In. Codice articolo ria9781403901705_new
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Da: Nauka Japan LLC, Tokyo, Giappone
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Hardcover. Condizione: New. [mac13c 210813]. Codice articolo SKU001304
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Objects of Desire : Consumer Behaviour in Shopping Centre Choices
Print on DemandDa: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What determines where people shop Why would shoppers visit one shopping centre rather than another Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support. Codice articolo 9781403901705
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Da: moluna, Greven, Germania
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Gebunden. Condizione: New. CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with Marketing Methods , Institu. Codice articolo 458477707
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