Innovation Management: Strategy And Implementation Using The Pentathlon Framework - Brossura

Goffin, Keith; Mitchell, Rick

 
9781403912602: Innovation Management: Strategy And Implementation Using The Pentathlon Framework

Sinossi

Designed primarily for students on MBA and executive education courses, this practical text introduces a new "pentathlon" framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies.

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Informazioni sugli autori

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.


Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780230205826: Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Edizione in evidenza

ISBN 10:  0230205828 ISBN 13:  9780230205826
Casa editrice: Palgrave Macmillan, 2010
Brossura