Articoli correlati a Innovation Management: Strategy And Implementation...
Sinossi
Designed primarily for students on MBA and executive education courses, this practical text introduces a new "pentathlon" framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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Palgrave Macmillan, 2005
ISBN 10: 1403912602
ISBN 13: 9781403912602
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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Innovation Management : Strategy and Implementation Using the Pentathlon Framework
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ISBN 13: 9781403912602
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Innovation Management : Strategy and Implementation Using the Pentathlon Framework
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ISBN 13: 9781403912602
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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