Mastering the Globalization of Business: 1 - Brossura

Cartwright, Roger

Brossura

ISBN 10: 1403921490 ISBN 13: 9781403921499

Casa editrice: Palgrave, 2004

Riassunto

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

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Informazioni sugli autori

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

Dettagli dell'edizione

• Editore: Palgrave
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 1403921490
• ISBN 13: 9781403921499
• Rilegatura: Copertina flessibile
• Numero di pagine: 216
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania