Articoli correlati a The Brand Glossary

The Brand Glossary - Brossura

 
9781403998095: The Brand Glossary

Sinossi

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

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Informazioni sull'autore

JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.

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