Explaining Consumer Choice - Rilegato

Foxall, Gordon R.

Rilegato

ISBN 10: 1403998620 ISBN 13: 9781403998620

Casa editrice: Palgrave Macmillan, 2007

Riassunto

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Su questo libro

L'autore:

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Contenuti:

What We Have To Explain
Coming to Terms with Intentionality
Consumer Choice Inside Out
Consumer Choice in Process
Implications for Marketing Management and Public Policy

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2007
• ISBN 10: 1403998620
• ISBN 13: 9781403998620
• Rilegatura: Copertina rigida
• Numero di pagine: 256