Articoli correlati a Contemporary Strategy Analysis

Contemporary Strategy Analysis - Brossura

Grant, Robert M.

 
9781405119993: Contemporary Strategy Analysis
Brossura
ISBN 10: 1405119993 ISBN 13: 9781405119993
Casa editrice: Blackwell Pub, 2004

Sinossi

  • The new edition of this popular casebook considers current business theory in the context of real business situations.
  • Specially-written cases illuminate key concepts and techniques in strategic management.
  • Focuses on well-known companies from North America, Europe and Asia.
  • New case on Eni S.p.A. and the World oil and gas industry.
  • Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
  • Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

  • Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

    • Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

    Informazioni sull'autore

    Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

    Dalla quarta di copertina

    This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.

    Now in its fifth edition, the book has been thoroughly revised and updated to:


    • feature additional material on the strategic planning processes within companies
    • reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
    • include revisions to the section on knowledge management to reflect the maturing of this field
    • provide a more integrated view of corporate scope, and the organization and management of the multi-business firm
    • reconsider the shareholder value model, with more coverage of values and corporate social responsibility

    Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.

    Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

    Editore
    Blackwell Pub
    Data di pubblicazione
    2004
    Lingua
    Inglese
    ISBN 10 
    1405119993
    ISBN 13 
    9781405119993
    Rilegatura
    Copertina flessibile
    Numero edizione
    5
    Numero di pagine
    548
    Contatto del produttore
    non disponibile
    Persona responsabile
    non disponibile