Contemporary Strategy Analysis - Brossura

Grant, Robert M.

Brossura

ISBN 10: 1405163097 ISBN 13: 9781405163095

Casa editrice: Blackwell Pub, 2007

Riassunto

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

• Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
  
• Features a new two-colour design throughout with high-spec artwork
  
• Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
  
• Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
  
• Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Su questo libro

L'autore

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

Dalla quarta di copertina

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:

• thorough coverage of internet-based strategies
  
• fresh examples of resource-based competitive advantage
  
• improved online resources
  
• additional case illustrations in every chapter
  
• new self study questions.

Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

Su questa edizione

• Editore: Blackwell Pub
• Data di pubblicazione: 2007
• ISBN 10: 1405163097
• ISBN 13: 9781405163095
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 482