Articoli correlati a Contemporary Strategy Analysis Set
Sinossi
This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is now available in a thoroughly revised and updated fifth edition. This book introduces students to the fundamental concepts and principles of strategy. It gives students the tools they need to formulate and implement strategies. It now includes additional material on the strategic planning processes within companies. It reflects recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. It includes revisions to the section on knowledge management to reflect the maturing of this field. It provides a more integrated view of corporate scope, and the organization and management of the multi-business firm. It reconsiders the shareholder value model, and has more coverage of values and corporate social responsibility. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.
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Recensione
Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School
"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth
"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business
L'autore
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).
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