This eagerly anticipated edition of Successful Event Management is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.
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brossura. pub date: 2010 pagine: 288 editore: cengage apprendimento questo attesissimo edizione di successo Event Management è lo strumento indispensabile manuale sia per professionisti e studenti.Questa terza edizione del unisce una panoramica pratica e teorica e include sezioni sulla ristorazione avanzati. biglietteria. logistica e operazioni. presenti sono numerosi case Studies che forniscono le intuizioni in tutti gli aspetti dell' organizzazione ed esecuzione di eventi. L' ampia compagno sito presenta molti grandi risorse quali Powerpoint slides. extra case study con case study note e collegamenti Web alle risorse online.Contenuto: contentslist figureslist dei case study forme per il nuovo evento organizerprefacepart 1: gli eventi business1. Un' introduzione al events2. La domanda del mercato per eventi 3. Gli eventi aziendali: suppliers4 e dell' offerta. social. economic. polit...
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