Strategic Management: Principles & Practice - Brossura

Witcher, Barry; Chau, Vinh

Brossura

ISBN 10: 1408063956 ISBN 13: 9781408063958

Casa editrice: Cengage Learning EMEA, 2014

Riassunto

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

Su questo libro

L'autore

Dr Vinh Sum Chau is Lecturer in Strategy and Strategic Management at the Norwich Business School, University of East Anglia (UEA), and faculty member of the UK ESRC Centre for Competition Policy (CCP). Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Product Description

Strategic Management: Principles & Practice 2Nd Edition by Vinh Sum Chau, Cengage, 2014, 9781408063958

Dettagli dell'edizione

• Editore: Cengage Learning EMEA
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1408063956
• ISBN 13: 9781408063958
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 352
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile