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One of the world's most respected neuroscientists, shows how success affects the inner workings of the brain and explores the implications for all of us, in business, on the public stage and in our emotional lives.
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Informazioni sull'autore
A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader (see backlist below). He is a regular keynote speaker at conferences on brain function throughout the world.
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The Winner Effect: The Science of Success and How to Use It
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Bloomsbury Publishing PLC, United Kingdom, London, 2013
ISBN 10: 1408831651
ISBN 13: 9781408831656
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Paperback. Condizione: Very Good. What makes a winner? Why do some succeed both in life and in business, and others fail? The winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a winner, how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005418563
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The Winner Effect The Science
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The Winner Effect: The Science of Success and How to Use It
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ISBN 10: 1408831651
ISBN 13: 9781408831656
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The Winner Effect: The Science of Success and How to Use It
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The Winner Effect
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Paperback. Condizione: New. What makes a winner? Why do some succeed both in life and in business, and others fail? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends. Codice articolo LU-9781408831656
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