This book IS different. The techniques within its pages were all developed on the shop floor working with thousands of REAL customers. Each skill is explained using a clear and simple language. In short it DELIVERS!
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Alf Dunbar, originally from Aberdeen in Scotland is one of the top performance coaches within the customer service industry today. He is the founder of the highly successful You Are The Difference Customer Service Coaching Program, which is currently being used in over 25 countries around the world. Since it's inception in 1997, You Are the Difference has received praise from all levels within the customer service industry for its simple and effective message and the results it can achieve. Alf is a practitioner not a theorist. His coaching methods are based on the real world with real people. His unique and enthusiastic communication skills inspire people, which in turn enhance their individual performance. Alf seeks to raise people's level of self-belief and confidence. With over 18 years practical retail experience and 10 years as a top performance coach he has personally coached thousands of people from a wide variety of retailing backgrounds helping them to achieve exceptional results from their business. To contact Alf, or to obtain information about the You Are the Difference Coaching Program, DVD, speeches, or seminars, or to bring him or one of his team to your organization to deliver the principles within You Are The Difference please visit: www.youarethedifference.co.uk
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