Student Workbook for Public Relations Writing: Principles in Practice - Brossura

Treadwell, Donald; Treadwell, Jill B.

Brossura

ISBN 10: 1412914442 ISBN 13: 9781412914444

Casa editrice: SAGE Publications, Inc, 2005

Riassunto

Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments.  These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area.  This will also be useful for faculty who choose to assign actual or other fictional clients.
Key Features:

• More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice
• Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers
• An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided 
• New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution

Su questo libro

Product Description

Book by Treadwell Donald Treadwell Jill B

Dettagli dell'edizione

• Editore: SAGE Publications, Inc
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1412914442
• ISBN 13: 9781412914444
• Rilegatura: Copertina flessibile
• Numero di pagine: 162
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile