This new edition of Gillian Rose’s bestselling Visual Methodologies text has been comprehensively revised and updated. This Second Edition provides a critical introduction to the study and interpretation of visual culture. An introductory chapter contextualizes the theoretical approach to working with visual materials. Subsequent chapters each examine a visual method in detail and assess the method’s strengths and weaknesses. The methods discussed in the new edition are: compositional interpretation, content analysis, semiology, psychoanalysis, discourse analysis, audience studies (new), an anthropological approach to understanding visual materials (new), and on making images as part of social science research (new).
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Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse
Professor Martin Jay
University of California, Berkeley (Professor Martin Jay )
Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse
Professor Martin Jay
University of California, Berkeley (Arthur P. Young )
Researching Visual Objects
A Critical Visual Methodology
How To Use This Book
'The Good Eye'
Looking at Pictures Using Compositional Interpretation
Content Analysis
Counting What You (Think) You See
Semiology
Laying Bare the Prejudices beneath the Smooth Surface of the Beautiful
Psychoanalysis
Visual Culture, Visual Pleasure, Visual Disruption
Discourse Analysis I
Text, Intertext, Context
Discourse Analysis II
Institutions and Ways of Seeing
Audience Studies
Studying How Television Gets Watched
An Anthropological Approach
Directly Observing the Social Life of Visual Objects
Making Photographs as Part of a Research Project
Photo-Elicitation, Photo-Documentation and Other Uses of Photos
Visual Methodologies
A Review
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