Articoli correlati a Business Research Methods and Statistics Using SPSS

Business Research Methods and Statistics Using SPSS - Brossura

Burns, Robert B.; Burns, Richard A.

 
9781412945301: Business Research Methods and Statistics Using SPSS
Brossura
ISBN 10: 1412945305 ISBN 13: 9781412945301
Casa editrice: SAGE Publications Ltd, 2008

Sinossi

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

 

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Robert B. Burns is a retired professor who spent 40 years teaching research methods and statistics in universities around the world, including Head of Department of the Postgraduate School of Education at Bradford University and Professor of Applied Psychology at Cape Town University. He still works part-time in the Business Faculty of the University of the Sunshine Coast, Queensland, Australia.′

Richard A. Burns has several years experience teaching psychology, including Research Methods courses, at university and college levels in Australia, Norway and the UK. Currently he works within the Ageing Research Unit, at the Australian National University′s Centre for Mental Health Research in Canberra, Australia.

Dalla quarta di copertina

A simple, logically sequenced guide to research methods and statistics in business based on SPSS

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications Ltd
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
1412945305
ISBN 13 
9781412945301
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
560
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania