Articoli correlati a Health Communication Message Design: Theory and Practice

Health Communication Message Design: Theory and Practice - Brossura

 
9781412986557: Health Communication Message Design: Theory and Practice
Brossura
ISBN 10: 1412986559 ISBN 13: 9781412986557
Casa editrice: SAGE Publications, Inc, 2011

Sinossi

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

Dalla quarta di copertina

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications, Inc
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1412986559
ISBN 13 
9781412986557
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
296
Redattore
Cho Hyunyi
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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