Sinossi
In this resource for senior executives, marketing consultant Eechambadi (Quaero Corporation) outlines a six-point framework for maximizing returns on marketing investments. His approach, called High Performance Marketing, emphasizes measurability and repeatability through well-defined, disciplined processes. Case studies illustrate the marketing successes of such influential companies as Harrah's Entertainment and Bank of America. The final chapter looks at some evolving trends that are likely to have an important impact on marketing in the future. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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Book by Eechambadi Naras
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High Performance Marketing : Bringing Method to the Madness of Marketing
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. annotated edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP76933526
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High Performance Marketing : Bringing Method to the Madness of Marketing
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. annotated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 10809695-6
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High Performance Marketing: Bringing Method to the Madness of Marketing
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_430209058
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1419508237I4N10
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High Performance Marketing: Bringing Method to the Madness of Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003030807
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Dearborn Trade Publishing, 2005
ISBN 10: 1419508237
ISBN 13: 9781419508233
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781419508233. Codice articolo 7071524
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Hardcover. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-1419508237
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