Smart Language: Readers, Readability, and the Grading of Text - Brossura

DuBay, William H.

 
9781419654398: Smart Language: Readers, Readability, and the Grading of Text
Brossura
ISBN 10: 141965439X ISBN 13: 9781419654398
Casa editrice: BookSurge Publishing, 2007

Sinossi

Smart Language is the story of the readability formulas, standard tools in education, government, and business. Early in the 20th century, education in the U.S. was confronted by a changing school population, especially an increase in the second generation of immigrants in secondary schools. In response, there was a new reliance on scientific tools for studying and objectively measuring educational problems. This effort engaged the best minds of the age, including Edward Thorndike, William Gray, and Edgar Dale. Their work led to the first readability formulas. In 1935, surveys revealed that the average readers in the U.S. were adults of limited reading ability. New studies showed how more readable text increases their readership and comprehension. Today, the readability formulas continue to benefit millions of readers throughout the world in many languages. William H. DuBay is a professional writer with 40 years experience in public relations and technical communication.

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Informazioni sull?autore

William H. DuBay is a professional writer with 40 years experience in public relations and technical writing. He currently is a readability consultant in Washington State.

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Editore
BookSurge Publishing
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
141965439X
ISBN 13 
9781419654398
Rilegatura
Copertina flessibile
Numero di pagine
158
Contatto del produttore
Manufactured by Amazon on behalf of the author
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