Articoli correlati a Data Mining for Design and Marketing

Data Mining for Design and Marketing - Rilegato

Libro 8 di 56: Chapman & Hall/CRC Data Mining and Knowledge Discovery
 
9781420070194: Data Mining for Design and Marketing
Rilegato
ISBN 10: 1420070193 ISBN 13: 9781420070194
Casa editrice: Chapman and Hall/CRC, 2009

Sinossi

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Yukio Ohsawa, Katsutoshi Yada

Dalla quarta di copertina

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Chapman and Hall/CRC
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
1420070193
ISBN 13 
9781420070194
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
336
Redattore
Ohsawa Yukio, Yada Katsutoshi
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania