When Retail Customers Count: How Understaning Customer Traffic Patterns Can Help Good Retailers Become Great Retailers - Rilegato

Ryski, Mark

Rilegato

ISBN 10: 1420824767 ISBN 13: 9781420824766

Casa editrice: Authorhouse, 2005

Riassunto

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels – from senior executives to store managers – describing the many ways traffic and customer conversion analysis can help retailers better measure results, drive performance and manage costs. The informal tone, case examples and over 100 graphs and charts make the material highly readable and accessible. Dr. Paul McElhone, Executive Director of the School of Retail at the University of Alberta says, Mark has managed to create a template that can be customized for all retailers regardless of size, product, or service. His professional, relaxed writing style is engaging. He has attacked head-on many of the challenges facing retailers and those in the service sectors. This is a great read full of excellent insights. Whether you are new to the retail game or a seasoned veteran When Retailers Customers Count is a great reference book for anyone involved in the retail decision-making process.

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Product Description

Book by Ryski Mark

Dettagli dell'edizione

• Editore: Authorhouse
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1420824767
• ISBN 13: 9781420824766
• Rilegatura: Copertina rigida
• Numero di pagine: 292
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile