Articoli correlati a Catalyst Code: The Strategies Behind the World's...
Sinossi
Book by Evans David S Schmalensee Richard
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
David S. Evans is the Vice Chairman of LECG Europe, and a visiting professor at University College in London.
Richard Schmalensee is John C Head III Dean of MIY's Sloan School of Management.
Dalla quarta di copertina
What do Google, DoCoMo, Sotheby's, and MySpace have in common?
Google has done it with search-based advertising, and Japanese mobile giant NTT DoCoMo did it with iMode. Sotheby's did it more than two centuries ago. MySpace is doing it with GenY.
They all cracked the catalyst code-and they couldn't have done it using traditional business strategies and tactics.
These two-sided businesses generate value by creating simultaneous and mutually beneficial relationships among the different groups of customers they serve. Google brings together advertisers and eyeballs through its search platform. Simon Properties provides a place for retailers and shoppers to transact. So does eBay-but on the Web.
In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining these dynamic businesses. They examine the most successful catalysts or all time, as well as many that tried and failed, and provide original insights into the secrets from early history, modern-day business, and the author's groundbreaking research into what really makes these companies tick.
Rapid advances in communication technologies are making it easier than ever to link diverse groups into catalyst communities around the world. Evans and Schmalensee say that is why two-sided businesses, or catalysts, are today's power brokers-and they are quickly disrupting existing industry ecosystems and gaining unprecedented prominence in the economy.
Whether you are an entrepreneur, executive, or investor, Catalyst Code provides a complete guide to understanding the special dynamics and unique problems that catalysts face-where the pitfalls are, and, most important, how to make the most of the astounding opportunities.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Da: More Than Words, Waltham, MA, U.S.A.
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Condizione: Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-G-5b-002079
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Hardcover. Condizione: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1422101991I3N01
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1422101991I3N00
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
Editore:
Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1422101991I2N00
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo X09A-02318
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Catalyst Code : The Strategies Behind the World's Most Dynamic Companies
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Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4949236-6
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Catalyst Code : The Strategies Behind the World's Most Dynamic Companies
Editore:
Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 5380717-6
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
Editore:
Harvard Business Review Press, 2007
ISBN 10: 1422101991
ISBN 13: 9781422101995
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condizione: Very Good. More and more traditional businesses have developed the characteristics of what the authors call platform businesses that operate in multi-sided markets. A multi-sided market is one in which two or more distinct parties need each other and benefit by interacting with each other. A platform business is one that facilitates these interactions safely and securely by serving as a match maker such as a dating website that introduces and brings the distinct parties together and is paid for these matchmaking services, or a cost cutter like an auctioneer or a credit card company that expedites such interactions with great speed and efficiency, or a crowd pleaser like a magazine or a rock band that amasses large audiences of desirable customers whom other businesses want to reach. This concept of a business model - one where there is one seller and at least two buyers - differs significantly from the traditional one buyer-one seller market model, particularly in terms of pricing structures and participant incentives. Yet, most potential platform businesses set prices and incentives as if they were one-sided, thereby leaching profits and losing customers. American Express and Microsoft live by what the authors call the catalyst code consisting of five behavioral insights with practical implications. They argue that companies like HBSPCo could improve growth rates and overall profitability by applying the code systematically. This book helps managers to analyze their own operations, identify areas of business that could exploit catalyst opportunities, and map out a plan for transforming their pricing practices, incentive plans, and organizational structures to maximize the power of the three aforementioned catalyst business models. Codice articolo CIN1422101991VG
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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
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Hardcover. Condizione: Very Good. Catalyst Code: The Strategies Behind the World's Most Dynamic Companies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781422101995
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