Catalyst Code: The Strategies Behind the World's Most Dynamic Companies - Rilegato

Evans, David S.; Schmalensee, Richard

Rilegato

ISBN 10: 1422101991 ISBN 13: 9781422101995

Casa editrice: Harvard Business School Pr, 2007

Riassunto

Book by Evans David S Schmalensee Richard

Su questo libro

L'autore

David S. Evans is the Vice Chairman of LECG Europe, and a visiting professor at University College in London.

Richard Schmalensee is John C Head III Dean of MIY's Sloan School of Management.

Dalla quarta di copertina

What do Google, DoCoMo, Sotheby's, and MySpace have in common?

Google has done it with search-based advertising, and Japanese mobile giant NTT DoCoMo did it with iMode. Sotheby's did it more than two centuries ago. MySpace is doing it with GenY.

They all cracked the catalyst code-and they couldn't have done it using traditional business strategies and tactics.

These two-sided businesses generate value by creating simultaneous and mutually beneficial relationships among the different groups of customers they serve. Google brings together advertisers and eyeballs through its search platform. Simon Properties provides a place for retailers and shoppers to transact. So does eBay-but on the Web.

In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining these dynamic businesses. They examine the most successful catalysts or all time, as well as many that tried and failed, and provide original insights into the secrets from early history, modern-day business, and the author's groundbreaking research into what really makes these companies tick.

Rapid advances in communication technologies are making it easier than ever to link diverse groups into catalyst communities around the world. Evans and Schmalensee say that is why two-sided businesses, or catalysts, are today's power brokers-and they are quickly disrupting existing industry ecosystems and gaining unprecedented prominence in the economy.

Whether you are an entrepreneur, executive, or investor, Catalyst Code provides a complete guide to understanding the special dynamics and unique problems that catalysts face-where the pitfalls are, and, most important, how to make the most of the astounding opportunities.

Dettagli dell'edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 1422101991
• ISBN 13: 9781422101995
• Rilegatura: Copertina rigida
• Numero di pagine: 228
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile