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Lawrence Susskind is Ford Professor of Urban and Environmental Planning at MIT, Director of the Public Disputes Program at Harvard Law School, and founder of the Consensus Building Institute.
Hallam Movius is a principal at the Consensus Building Institute and is in charge of the Assessment, Coaching and Training services; he also teaches the Program on Technology Negotiation at Harvard Law School.
I. Introduction
What is negotiation, and why is it important?
How do organizations try to improve their negotiation performance?
How do organizations learn from their negotiations?
Built to Win: Creating a world class negotiating organization
Whose line is it, anyway?
Getting there from here
II. Negotiation is an organizational capability
The negotiating organization: a strategic advantage
What do successful organizations do?
The nine steps to creating a world class negotiating organization
III. Assess Current Challenges and Opportunities
Step 1: Start with A Sound Theory: the Mutual Gains Approach
Keep culture in mind
Specify success criteria
Step 2: Assess Negotiation Performance
Use confidential interviewing
Analyze the findings from multiple perspectives
Diagnose opportunities
Avoid assigning blame
Step 3: Include Prescriptions and Recommendations in the Assessment
Diagnose gaps and opportunities
Assess current learning strategies
Provide a vision for the future
Step 4: Identify Sponsors and Champions
Start with a champion
Secure senior leader sponsorship
Create funding for intervention
Commit to goals
IV. Create a Culture of Learning
Step 5: Provide a Common Model and Language
Provide training to core leaders
Tailor the training materials
Provide new templates
Encourage opportunistic experiments
Provide effective coaching
Step 6: Adjust and Align Operating Procedures
Pinpoint procedures that need to be changed
Mandate a better negotiation preparation process
Re-align relevant incentives
Clarify roles and responsibilities
Step 7: Commit to Organizational Learning
Support the champions
Document successes (and failures)
Create a Virtual Community of Excellence
Roll out additional training as needed
V. Sustain Your New Competitive Advantage
Step 8: Evaluate (Level IV) Impact
Gather stories
Develop quantitative estimates
Share the good news
Balance short and long-term gains
Learn from failures
Step 9: Address Persistent Barriers
Assume rational conduct
Use confidential interviewing
Foster candid feedback
Confront and mitigate impacts
Work to preserve trust
Think systemically
Step 10: Lead for the Long Term
The dilemma: Win As Much As You Can
The power and limits of values
Evidence that values matter
Two-way accountability and good governance
The problem of short-termism
The negotiating organization: A strategic advantage
VI. Ending with the Start in Mind
Appendices (tools, charts, checklists)
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