The Other Side of Innovation: Solving the Execution Challenge - Rilegato

Govindarajan, Vijay; Trimble, Chris

Rilegato

ISBN 10: 1422166961 ISBN 13: 9781422166963

Casa editrice: Harvard Business School Pr, 2010

Riassunto

Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements.

That’s because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative—whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

• Build the Right Team: Determine who’ll be on the team, where they’ll come from, how they’ll be organized, how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

• Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.

Practical and provocative, this new book takes you step-by-step through the innovation execution process—so your Big Ideas deliver their full promise.

Su questo libro

Informazioni sull'autore

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.

Dettagli dell'edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 1422166961
• ISBN 13: 9781422166963
• Rilegatura: Copertina rigida
• Numero di pagine: 220
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile