End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business - Rilegato

McGrath, Rita Gunther

 
9781422172810: End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Rilegato
ISBN 10: 1422172813 ISBN 13: 9781422172810
Casa editrice: Harvard Business School Pr, 2013

Sinossi

A strategy expert, arguing that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, offers a new set of principles and an updated philosophy for winning in a volatile and uncertain marketplace. 20,000 first printing.

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Informazioni sull?autore

Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world&;s leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage.

McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Harvard Business School Pr
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
1422172813
ISBN 13 
9781422172810
Rilegatura
Copertina rigida
Numero di pagine
204
Contatto del produttore
non disponibile
Persona responsabile
non disponibile