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A strategy expert, arguing that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, offers a new set of principles and an updated philosophy for winning in a volatile and uncertain marketplace. 20,000 first printing.
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Informazioni sull'autore
Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world&;s leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage.
McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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Harvard Business Review Press, 2013
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ISBN 13: 9781422172810
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Hardback. Condizione: Very Good. The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage. Codice articolo 00103784960
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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Harvard Business Review Press, 2013
ISBN 10: 1422172813
ISBN 13: 9781422172810
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Hardback. Condizione: Very Good. The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage. Codice articolo CIN1422172813VG
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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Harvard Business Review Press, 2013
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Hardback. Condizione: Good. The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage. Codice articolo CIN1422172813G
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