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Consumer Behavior: A Quickstudy Laminated Reference Guide

Siano, Maria

 
9781423246145: Consumer Behavior: A Quickstudy Laminated Reference Guide
ISBN 10: 1423246144 ISBN 13: 9781423246145
Casa editrice: Quickstudy, 2020

Sinossi

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer’s needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 laminated pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have.
6 page laminated reference guide includes:

  • Overview
    • Purposes
    • History
    • Core
  • Types of Consumer Data
    • Understanding Customer Needs & Wants
  • Big Data
    • Collecting Consumer Data
    • Storing Consumer Data
    • Mining & Analyzing Consumer Data
    • Using Consumer Data
  • Consumer Value
    • Adding Value to Consumers
    • Customer Relationship Management (CRM)
    • Meeting Customer Expectations
    • Consumer Perceptions
    • Customer Retention
    • Customer Support
    • Customer Feedback
    • Customer Testimonials
  • Consumer Decision-Making
    • Consumer Decision-Making Process
    • Factors Affecting Consumer Decisions
    • Patterns & Trends
    • Levels of Consumer Decision-Making
  • Marketing & Branding
    • Marketing
    • Branding
    • Positioning & Competition
    • Marketing Mix
    • Promotional Strategies
    • Cross-Cultural Marketing
    • Selling Techniques
  • Laws & Ethics
    • Laws Regulating Consumer Data Collection
    • Ethical Considerations

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Quickstudy
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
1423246144
ISBN 13 
9781423246145
Rilegatura
Poster
Numero di pagine
6
Contatto del produttore
non disponibile
Persona responsabile
non disponibile