The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause

Kuhlmann, Arkadi; Philp, Bruce

 
9781423373513: The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause

Sinossi

Traces the success story of ING Direct, from its beginning as a concept to its growth as a global business, and outlines the unconventional business strategy behind the online bank.

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9780470287231: The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

Edizione in evidenza

ISBN 10:  0470287233 ISBN 13:  9780470287231
Casa editrice: John Wiley & Sons Ltd, 2008
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