151 Quick Ideas to Increase Sales will help you do all this and more. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales.
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Linda Sparks has spent more than 25 years in the field of sales. In 1990, she founded Performance Development Company, a business consulting and training firm. For the last five years, Sparks has worked as an independent consultant, helping her clients with business development. She is the co-author of Business Development Is Everyone's Business. She and her husband, Jim, live in Tucson, Arizona.
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