Sinossi
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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wake me up when the data is over
Editore:
Recorded Books, UNITED STATES, 2007
ISBN 10: 1428156844
ISBN 13: 9781428156845
Antico o usato
Da: The Yard Sale Store, Narrowsburg, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
AudioCD. Condizione: Good. 9 AUDIO CDs withdrawn from the library collection. Please expect to see some library markings. We will polish each Audio CD for you to promote a smooth listening experience. Enjoy this reliable AUDIO CD performance. Codice articolo TRANS1202130150
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EUR 15,16
Spese di spedizione:
EUR 5,11
In U.S.A.
Quantità: 1 disponibili