The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns - Brossura

Weller, Bart

Brossura

ISBN 10: 1430240148 ISBN 13: 9781430240143

Casa editrice: Apress, 2012

Riassunto

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you'll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.

Su questo libro

L'autore:

Bart Weller is a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ at the local community radio station. His hobbies are clearing deadfall and fixing things. Among the people he admires are Albert Einstein, Alan Kay, Abraham Lincoln, George Carlin, Richard Feynman, and J.J. Cale.

Contenuti:

SEM and the Google Ecosystem
AdWords in Depth
Marketing with AdWords
Getting Started with AdWords
Local Advertising and Location Targeting
Keyword Strategy
Creating Ads and Landing Pages
The Display Network
Mobile Advertising with AdWords
Account Management and Optimization
Google Analytics and Actionable Data
Testing with WebSite Optimizer

Su questa edizione

• Editore: Apress
• Data di pubblicazione: 2012
• ISBN 10: 1430240148
• ISBN 13: 9781430240143
• Rilegatura: Copertina flessibile
• Numero di pagine: 388