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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
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The Rise and Fall of Mass Communication
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Peter Lang Publishing Inc, US, 2020
ISBN 10: 1433164221
ISBN 13: 9781433164224
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Paperback. Condizione: New. Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. Codice articolo LU-9781433164224
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The Rise and Fall of Mass Communication
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.Advancing . Codice articolo 447657034
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Paperback. Condizione: New. Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. Codice articolo LU-9781433164224
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The Rise and Fall of Mass Communication
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. 184 pp. Englisch. Codice articolo 9781433164224
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. Codice articolo 9781433164224
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The Rise and Fall of Mass Communication
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Peter Lang, Peter Lang Jun 2020, 2020
ISBN 10: 1433164221
ISBN 13: 9781433164224
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Taschenbuch. Condizione: Neu. Neuware -Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1¿2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.Books on Demand GmbH, Überseering 33, 22297 Hamburg 184 pp. Englisch. Codice articolo 9781433164224
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The Rise and Fall of Mass Communication: 27 (Mass Communication & Journalism)
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Paperback. Condizione: Brand New. 171 pages. 8.75x6.00x0.50 inches. In Stock. Codice articolo 1433164221
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The Rise and Fall of Mass Communication
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Taschenbuch. Condizione: Neu. The Rise and Fall of Mass Communication | William L. Benoit (u. a.) | Taschenbuch | 184 S. | Englisch | 2020 | Peter Lang | EAN 9781433164224 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Codice articolo 118439875
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The Rise and Fall of Mass Communication (Mass Communication and Journalism)
Editore:
Peter Lang Publishing (edition New), 2020
ISBN 10: 1433164221
ISBN 13: 9781433164224
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Paperback. Condizione: Very Good. New. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 1433164221-8-1
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