Communication in Political Campaigns: Functional Analysis of Election Messages - Brossura

Benoit

 
9781433188077: Communication in Political Campaigns: Functional Analysis of Election Messages

Sinossi

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

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