Managerial Economics: A Problem-Solving Approach

Froeb, Luke M.; McCann, Brian

 
9781439081235: Managerial Economics: A Problem-Solving Approach

Sinossi

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E, International Edition covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E, International Edition your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

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9781439077986: Managerial Economics: A Problem Solving Approach

Edizione in evidenza

ISBN 10:  1439077983 ISBN 13:  9781439077986
Casa editrice: South-Western Pub, 2009
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