Honest Seduction: Using Post-click Marketing to Turn Landing Pages into Game Changers - Brossura

Talerico, Anna; Brinker, Scott; Talerico, Justin

 
9781439221853: Honest Seduction: Using Post-click Marketing to Turn Landing Pages into Game Changers
Brossura
ISBN 10: 1439221855 ISBN 13: 9781439221853
Casa editrice: Createspace Independent Pub, 2009

Sinossi

If you’re using paid search, email or display advertising to drive traffic, leads or transactions—you need to learn the art & science of Honest Seduction.The most effective online marketers give their organizations huge competitive advantages—5-30x according to research. They do it by moving their focus one step lower in the funnel. They do it by coming to the realization that the click is almost incidental. It’s what happens next that makes all the difference. This is the story of what happens next—told in a way to help you make it happen.Honest Seduction is an extended compilation of blog posts and articles from the people that coined the term post-click marketing. It is both strategic and tactical—providing you with executive and in-the-trenches guidance for achieving higher return on your marketing investments.Scott Brinker, Anna Talerico and Justin Talerico have been segmenting, qualifying and converting online marketing traffic for Fortune 500 clients since 1994.

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Product Description

Book by Brinker Scott Talerico Anna Talerico Justin

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Createspace Independent Pub
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
1439221855
ISBN 13 
9781439221853
Rilegatura
Copertina flessibile
Numero di pagine
394
Contatto del produttore
non disponibile
Persona responsabile
non disponibile