Sinossi
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.
The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention.
The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Ridout Travis N Franz Michael M
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per The Persuasive Power of Campaign Advertising
Foto dell'editore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press, 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 44973247-75
Compra usato
EUR 11,55
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press, 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 18297136-6
Compra usato
EUR 11,55
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 2 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press, 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Antico o usato
Brossura
Da: More Than Words, Waltham, MA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-N-1e-002876
Compra usato
EUR 10,40
Spedizione EUR 3,43
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press, 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1439903336I4N10
Compra usato
EUR 13,93
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
THE PERSUASIVE POWER OF CAMPAIGN ADVERTISING.
Editore:
Temple University Press:, 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Antico o usato
Soft Cover
Da: PASCALE'S BOOKS, NORTH READING, MA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Soft Cover. Condizione: Fine. 186 pages. This book comines academic knowledge and the wisdom of experience in election campaigns. It is an important contribution to the fields of political communication and campaigns." FINE SOFTCOVER Size: 8vo - over 7¾" - 9¾" tall. Codice articolo 033391
Compra usato
EUR 17,68
Spedizione EUR 4,72
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo FW-9781439903339
Compra nuovo
EUR 27,25
Spedizione EUR 4,80
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press,U.S., US, 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Nuovo
Paperback
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box. Codice articolo LU-9781439903339
Compra nuovo
EUR 33,02
Spedizione gratuita
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Brand New. 200 pages. 8.20x5.40x0.70 inches. In Stock. Codice articolo __1439903336
Compra nuovo
EUR 26,74
Spedizione EUR 11,55
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 2 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press,U.S., 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Nuovo
Brossura
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
Condizione: New. How campaign ads persuade voters Num Pages: 200 pages, 20 tables, 14 figures. BIC Classification: 1KBB; JPVL. Category: (P) Professional & Vocational. Dimension: 209 x 142 x 14. Weight in Grams: 236. . 2011. Paperback. . . . . Codice articolo V9781439903339
Compra nuovo
EUR 31,25
Spedizione EUR 10,50
Spedito da Irlanda a U.S.A.
Spedito da Irlanda a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Persuasive Power of Campaign Advertising
Editore:
Temple University Press,U.S., 2011
ISBN 10: 1439903336
ISBN 13: 9781439903339
Nuovo
Paperback / softback
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9781439903339
Compra nuovo
EUR 26,04
Spedizione EUR 16,11
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 2 disponibili