Understanding the Global Market: Navigating the International Business Environment - Rilegato

Keillor, Bruce D.

Rilegato

ISBN 10: 1440803013 ISBN 13: 9781440803017

Casa editrice: Praeger, 2013

Riassunto

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.

Su questo libro

Informazioni sull?autore

Bruce D. Keilloris Director of the Institute for Global Business and Professor of Marketing and International Business at the University of Akron. He is also a Research Fellow at the Center for International Business at Michigan State University. He serves on several Executive Editorial Review Boards, including the Journal of International Business Studies. He has published over 100 book chapters and refereed journal articles, proceedings papers, and conference presentations in the areas of global marketing strategy, sales, and cross-cultural consumer behavior. He is also an entrepreneur, with over a decade of experience in the direct-marketing software industry.

Dettagli dell?edizione

• Editore: Praeger
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1440803013
• ISBN 13: 9781440803017
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 192
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile