Articoli correlati a Capturing Loyalty: How to Measure, Generate, and Profit...
Sinossi
Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
John A. Larson is the senior partner at John Larson and Company, a firm specializing in helping clients increase their growth and profitability by improving the loyalty of the customers they serve.
Bennett E. McClellan is the chief catalytic officer of NBM Research. He is an academic, author, executive coach, and management consultant with a global practice.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
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Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Codice articolo 1440856567-2-4
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Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers
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Bloomsbury Publishing USA, 2017
ISBN 10: 1440856567
ISBN 13: 9781440856563
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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 45834891-75
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Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers
Editore:
Bloomsbury Publishing USA, 2017
ISBN 10: 1440856567
ISBN 13: 9781440856563
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 40594716-6
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_468604218
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
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Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1440856567I4N10
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
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Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1440856567I4N10
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
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Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers
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Capturing Loyalty (Hardcover)
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Bloomsbury Publishing Plc, Westport, 2017
ISBN 10: 1440856567
ISBN 13: 9781440856563
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Hardcover. Condizione: new. Hardcover. Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your businessmany of which are not readily apparent to the casual or even invested observerand explains how to minimize those risks.Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has madetwo concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781440856563
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Capturing Loyalty
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HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781440856563
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