Political Campaign Communication: Principles and Practices - Brossura

Trent, Judith S.; Friedenberg, Robert V.; Denton, Robert E., Jr.

Brossura

ISBN 10: 1442206721 ISBN 13: 9781442206724

Casa editrice: Rowman & Littlefield Pub Inc, 2011

Riassunto

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communicationcontinues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

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Informazioni sull'autore

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Dettagli dell'edizione

• Editore: Rowman & Littlefield Pub Inc
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1442206721
• ISBN 13: 9781442206724
• Rilegatura: Copertina flessibile
• Numero di pagine: 446
• Contatto del produttore: Rowman & Littlefield; https://rowman.com/; ; 4501 Forbes Blvd, Suite 200; Lanham; MD; 20706; U.S.A.
• Persona responsabile: non disponibile