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One Plus One Equals Three: A Masterclass in Creative Thinking - Rilegato

Trott, Dave

 
9781447287032: One Plus One Equals Three: A Masterclass in Creative Thinking

Sinossi

A masterclass in how to be more creative, from one of the world's true advertising greats.

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Descrizione del libro

A masterclass in how to be more creative, from one of the world's true advertising greats

L'autore

Dave Trott is the author of Creative Mischief and Predatory Thinking. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

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