One Plus One Equals Three: A Masterclass in Creative Thinking - Brossura

Trott, Dave

Brossura

ISBN 10: 1447287053 ISBN 13: 9781447287056

Casa editrice: Pan Macmillan, 2016

Riassunto

How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

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Informazioni sull'autore

Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship, and from there began a career in advertising. His agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York.

Dettagli dell'edizione

• Editore: Pan Macmillan
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1447287053
• ISBN 13: 9781447287056
• Rilegatura: Copertina flessibile
• Numero di pagine: 223
• Contatto del produttore: non disponibile
• Persona responsabile: Alive AG; 0; info@alive-ag.de; ; Von-Hünefeld-Str.2 DE 50829 Köln; 0; Köln; 0; 50829; Germania