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This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control a lesson as important today as it was a half-century ago.
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Book by McDonald John P
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Flameout: The Rise and Fall of Burger Chef
Editore:
CreateSpace Independent Publishi, 2011
ISBN 10: 1456418637
ISBN 13: 9781456418632
Antico o usato
paperback
Da: HPB Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_483277300
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EUR 6,73
Spedizione EUR 3,27
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili